Loading your recommendations…

Tune In

Discover The Shoals

Shopping

Florence shopping is vibrant and alive. From tranquil Rogersville to historic Downtown Florence,...

Be Inspired

Follow this itinerary for a full day of inspirational exploration.

Live Music

The Shoals is known for its live music. You never know what well-known musician might make an...

eBike Rentals

Cycle your way through The Shoals on a pedal-assisted eBike. Enjoy the trails of the TVA Reservation, Wildwood Park, McFarland Park, River Heritage Trail or through the city!

Learn More

Mavis' Movin' & Groovin' Bus Tours

Have you ever wondered who the makers and shapers were for the City of Florence and The Shoals? Hop aboard the Mavis Tour Bus and take a ride back in time to hear some of the legendary stories of our area! She and her team will take you there!

Learn More

Book Now

Request A Visitor Guide

Get a copy of the official visitors guide and get inspired!

Learn More

Powered by

  • lets you easily create and embed social media feeds like this one on to your site for free!
  • Photo from @visittheshoalsal on Instagram on visittheshoalsal at 10/11/24 at 11:00PM

    🎶 Get ready for an unforgettable night of music! 🎤 Join us for the 3rd Annual Muscle Shoals to Main Street, featuring legendary songwriters James LeBlanc, Ed Hill, and Billy Lawson at the historic Franklin Theatre on November 19, 2024. 🌟 Presented by Your Williamson & Visit The Shoals, this event celebrates the iconic Muscle Shoals sound and the talented artists who’ve shaped it.

    🗓️ November 19, 2024
    📍 Franklin Theatre, 419 Main St, Franklin, TN 37064
    🎟️ Get your tickets now: www.yourwilliamson.com/mstms

    #MuscleShoalsToMainStreet #LiveMusic #FranklinTheatre #VisitTheShoals #TheShoals #IllTakeYouThere

  • Photo from @visittheshoalsal on Instagram on visittheshoalsal at 9/28/24 at 12:01AM

    🍽️ 360 GRILLE – Alabama’s only revolving restaurant! 🍽️

    Located high above The Shoals, experience fine dining while taking in stunning panoramic views! Have you been? 😍✨

    📍 10 Hightower Pl, Florence, AL 35630

    #VisitTheShoals #360Grille #FlorenceAL #AlabamaDining